Privacy Policy
Privacy
In this Policy when we use the words ‘we’, ‘us’, or ‘our(s)’ we are referring to Avalons7 a company registered in England and Wales, company number 13190941, who are the data controllers. Our address is 27 Farm Way Bushey, Hertfordshire, WD23 3ST, for other ways to contact us see the details here.
We take your privacy very seriously. The sections below make up our privacy policy. It sets out the rules we follow regarding how we use any personal information we collect about you and the rights you have relating to that use.
Any changes we make to our privacy policy in the future will be posted on this page. This page was last updated in May 2021. If you have any concerns or questions about our privacy policy or your personal information, please contact us at info@avalons7.com.
Why do we collect personal information?
On the basis that it is necessary for the performance of a contract with you we use your information for the following purposes:
- To allow us to handle your orders, deliver products and process your payments and refunds.
- To let you know about your orders.
- To process your application when you enter a competition, promotion or prize draw. (If there are other purposes specific to that competition promotion or prize draw, these will be explained in the applicable Competition Terms & Conditions).
- Supply a receipt by e-mail if you have requested this.
- To respond to your queries or requests.
If you do not provide the information we need for these purposes then we will not be able to process your order, request or competition entry. On the basis that it is in our legitimate interest – specifically to improve the efficiency, effectiveness and profitability of our business – or the legitimate interest of a third party, we collect and use your information for the following purposes:
- To update our records and generally maintain your account with us.
- To keep a record of when and why you contact us and to keep your contact details up-to-date.
- For our statistical or survey purposes – so we can improve our products and websites and the services we offer to you.
- To prevent or detect fraud or abuses of our sites.
- To enable third parties, including social media companies, e-mail and internet service providers, to carry out technical, logistical or other functions on our behalf and/or to assess and improve the effectiveness of our marketing programs.
- Understand your behaviour and preferences so we can send or show you information, offers, surveys and online advertisements for products or promotions we believe are most likely to interest you.
- So we can personalise your shopping experience on our sites.
- To send you e-mails to notify you of products or special offers that may be of interest to you.
- To keep proper books and records of our transactions
- For the prevention of fraud and/or money laundering
- To keep a record of health and safety incidents which occur in our stores or on our premises
What information do we collect about you?
This section describes when and what types of personal information we may collect. When you do any of these:- Set up an account on avalons7 website
- Place an order
- Enter any competition, promotion or prize draw
- Upload an image or comment on a website or one of our social media posts
- Sign up for our newsletter or subscribe to any other services that we offer
- Fill out any forms on avalons7 website
- Browse our website
- Whhen you purchase goods and request that a receipt is e-mailed to you.
- Correspond with us, in any way including by phone, email or chat facility.
- Name
- Date of birth
- Address
- Email address
- Phone/ mobile number
- Password
- Payment information
- Technical information about how you access and use our websites, including your IP address, browser type and operating system. For further information about the use of your IP address and technical information, please see our cookies policy
- Any other information you may make available to us.
How do we use your information?
We use your information for the following:- So we can personalise your shopping experience on our website.
- To assess the effectiveness of our marketing activities.
- To allow us to handle your orders, deliver products and process your payments and refunds.
- To keep you updated about your orders.
- To maintain our records and your account with us.
- To keep a record of when and why you contact us and to keep your contact details up-to-date.
- For statistical, analytical or survey purposes – so we can improve our website and their services to you.
- Identify the devices operating systems and applications you use to access our website.
- To prevent or detect fraud or abuses of our websites. Also to enable third parties to carry out technical, logistical or other functions on our behalf.
- To understand your behaviour (based on the information available to us) so that we can send or show you information, offers, surveys and online advertisements for products or promotions we believe are most likely to interest you.
- To notify you of products or special offers that may be of interest to you.
- To process your application when you enter a competition, promotion or prize draw. (If there are other purposes specific to that competition promotion or prize draw, these will be explained in the applicable Competition Terms & Conditions).
- To comply with legal obligations placed on us (for example by maintaining records of accidents on our premises as required by health and safety legislation).
How long do we keep your information for?
As a general rule we will keep your information only for as long as is necessary for the purpose for which it was collected, however we may keep it longer if we are required to because of a legal obligation on us, for example:- Information relating to transactions may be kept for up to six years after the transaction has completed for accounting, auditing and taxation purposes.
- If you close your account or withdraw your consent to us using your information for direct marketing we may retain some of your information for up to 12 months after to deal with any disputes that may arise.
How can I opt out from receiving marketing and newsletters?
If you sign up to our newsletter, or ask us to send it to you, we may keep you informed by email about our products and special offers that we think you’ll like.
You have the right to ask us not to process your personal information for marketing purposes, or to change your mind at any time. You can opt out by:
- Choosing not to sign up for our newsletter and other marketing offers when you create your account.
- Unsubscribing from our newsletters by following the link on the newsletter (every newsletter we send you will include a link at the bottom to allow you to easily opt out)
- E-mailing info@avalons7.com
We’ll try our best to process your request promptly but it may take a few days for your contact preferences to be changed.
Your Data Privacy Rights
As well as the right to withdraw consent and the right to object to use of your personal data for direct marketing purposes you have a number of other rights under the data protection legislation which are set out below.
If you wish to exercise any of these rights, except the right of erasure, you should e-mail info@avalons7.com giving sufficient information to enable us to identify you and the nature of your request.
Right of access:
You have the right to ask us to confirm if we are processing your personal data and to information about:
- what data we are processing and why,
- where we got it from,
- how long we keep it for,
- who we pass it to.
You are also entitled to a copy of the data about you that we are processing. If you are only seeking copies of specific information please let us know what this is so that we can respond quicker.